TOYAUTO
"Quality is within your budget."
"Lifetime brake pads" will definately turn your head. Who doesn't want to pay for something once and not ever have to pay for it again? What you are not told about is the damage they can cause to your rotors over time that will ultimately cost you more money over the life of the pads.
Reader's Digest has some really good hints at http://www.rd.com/advice/74-car-care-tips-to-keep-your-automobile-in-topnotch-condition/